ISL papers, escrows and clears every brand deal between verified independent creators and the brands who want to hire them — a flat 15% net take-rate, 85% to the creator. Eight steps, one contract, one escrow, one Geography-Indexed Split. ISL never hosts creator content and never earns from advertising — the facilitation fee on brokered brand deals is our only revenue line.
A verified brand logs into ISL and files a campaign: deliverables, territories, usage window, budget band, and any exclusivity requirements. The brief is scoped to ISL — it is never posted publicly and never syndicated.
ISL matches the brief against the Directory using craft, niche, region, and Geography-Indexed Split tier. Only Certified Human creators are surfaced. There are no follower minimums, no watch-hour thresholds, and no ad-inventory gates — verification is the only requirement.
Before a brief lands in a creator inbox, ISL re-checks the creator's Certified Human status, UCA signature, and payout eligibility. Brands only ever see real, contractable humans.
The creator receives the full brief through their ISL dashboard — scope, timeline, budget band, deliverables, and usage rights — and accepts, declines, or counters. ISL does not skim inbound leads and does not resell creator contact details.
Once terms are agreed, ISL generates a per-deal Statement of Work bound to the Universal Creator Agreement. Deliverables, usage, exclusivity, kill fees, and payment schedule are papered end-to-end — countersigned by brand and creator.
The brand deposits the full deal value into an ISL-facilitated escrow before any production begins. Creators start work knowing the money is already ring-fenced — no invoice-chasing, no 90-day payment terms.
The creator produces and delivers the work on their own channels and rails — ISL does not host, republish, or store the output. Revisions and approvals run through the ISL deal room so every milestone is timestamped against the SOW.
On acceptance, escrow releases automatically: the creator receives 85% of the deal and ISL keeps a flat 15% facilitation fee. Geography never changes that — it only sets the tier for future ad revenue. The facilitation fee is the only way ISL earns from a brand deal — no ads, no hosting cut, no hidden margin.
Once the SOW is countersigned, the brand deposits 100% of the deal value into an ISL-facilitated escrow account before production starts. Funds are ring-fenced for that specific deal, cannot be recalled unilaterally, and are only released against the milestones written into the SOW.
The Universal Creator Agreement is signed once, at onboarding, and governs every deal a creator does through ISL. A per-deal Statement of Work (SOW) is generated the moment brand and creator agree terms — typically within 24–48 hours of the brief being accepted — and is countersigned before escrow is funded.
Escrow releases automatically within 3 business days of the brand accepting the final deliverable (or 7 days after delivery if the brand does not respond, per the SOW's deemed-acceptance clause). The creator's 85% share pays out to their verified payout rail; ISL retains the flat 15% fee.
Escrow holds the funds while ISL runs the SOW's revision cycle. If the dispute cannot be resolved, the SOW's kill-fee schedule applies and escrow releases the agreed portion to the creator — the brand cannot claw back funds outside the contract.
No. The facilitation fee inside escrow is the only way ISL earns from a creator. No ads, no hosting cut, no subscription, no listing fee, no upsell.
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